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Painter website design: before, after, and the estimate
Interior and exterior painting are different searches with different timelines — one person wants a weekend turnaround, the other is planning a full exterior repaint for spring. A painter’s website needs real before-and-after photos sorted by room or by elevation, a clear estimate process, and, for any home built before 1978, the lead-safe disclosure the job legally requires.
Two jobs, two different searches
“Interior paint near me” and “exterior house painting cost” are not the same visitor. One is usually comparing two or three rooms, a color, and how fast it can happen. The other is weighing a bigger number, a longer timeline, and often weather. A single “Painting Services” page that lists both in one paragraph makes both visitors do extra work to figure out whether you do the specific job they want.
Giving interior and exterior their own pages (or at minimum their own clearly labeled sections) lets each one speak to what that customer actually weighs: color consultation and furniture protection for interior, surface prep and weather windows for exterior.
Before-and-after photos are the whole pitch
Painting is one of the few trades where the result is entirely visible, which makes a real before-and-after photo more persuasive than almost anything you could write about the work. A photo pair labeled by the actual room or the actual elevation — not a generic stock image of a paint roller — does more to answer “will this look good in my house” than a paragraph of adjectives ever will.
What a pre-1978 home adds to the job
If the home, childcare facility, or preschool being painted was built before 1978, there's a federal rule that applies before the first coat goes on. The EPA's Renovation, Repair and Painting (RRP) Rule requires that “anyone paid to perform work that disturbs painted surfaces in homes, childcare facilities and preschools built before 1978 be certified and their employees be trained” in lead-safe work practices. If your crew carries that certification, it's worth stating plainly on the page about older-home repaints — it answers a real safety question before the homeowner has to ask it.
- License and insurance, stated plainly Requirements for painting licenses vary by state — check your own state’s contractor board rather than assume. Whatever applies to you, say it where someone deciding to let your crew into their home can actually see it.
- Real reviews, not a polished-sounding summary of them A handful of genuine reviews, in the customer’s own words, reads as more honest than a banner claiming a rating with no reviews attached to check it against.
- A clear estimate process Whether estimates are free, whether they're in-person or by photo, and roughly how long a project takes from estimate to finished coat — stated once, so nobody has to call just to find out how this works.
The one thing that sinks a painting site
- No real before-and-after photos — just a stock image of a hand holding a paint roller, and a “Services” page that mentions interior, exterior and cabinets in one sentence each. It can’t show the one thing painting actually sells, which is the finished result.
Common questions
Does a painting website need separate pages for interior and exterior work?
They’re different searches with different timelines and different concerns — a kitchen repaint and a full exterior job don’t get compared the same way. Separate pages let each one show the right before-and-after photos and answer the right questions, instead of one page trying to cover both.
Is a lead-safe certification required to repaint an older home?
If the home, childcare facility or preschool was built before 1978, the EPA’s Renovation, Repair and Painting Rule requires that anyone paid to disturb painted surfaces there be certified and their employees trained in lead-safe work practices. If that applies to your crew, it belongs on the page — not just in a binder.
Should a painting estimate be free?
Many painting companies offer a free estimate, but it isn’t required by law, and some legitimately charge for a detailed one. State your own policy plainly on the page so nobody has to call just to find out.
A painting site built this way
Speedy Sites builds a page for every service and every area you work, the tap-to-call button on all of them, and a leads inbox for what comes in. $0 today, the first 90 days free, then $99/month.
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