Guides
Plain-English help for getting your business online — written for owners, not developers. Every step checked against the real thing, sources cited, no fluff.
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How much does a website cost?
Builder, freelancer, agency or subscription — every real number we could pull from the companies’ own pricing pages, the costs people forget, and what you walk away with if you cancel.
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Do you need a website for your business?
When a Google Business Profile alone is genuinely enough, what a website does that a profile or a Facebook page can’t, and when a bad site is worse than none — with the surveys that back it up.
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7 business website examples, with real screenshots
Seven demonstration sites — a plumber, two HVAC companies, two landscapers, a carpenter and a fence builder — and the one specific thing each gets right.
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Plumber website design: what gets the phone to ring
Emergency callers and research customers want different things from the same site. Which services deserve their own page, when to say 24/7, and where the license number goes.
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HVAC website design: the emergency call and the big decision
A no-heat call in January and a researched replacement are different visits. A page per service, the proof a big-ticket buyer checks, and building it before the rush.
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Electrician website design: proof before persuasion
The buyer is deciding whether it’s safe to let you open their panel. License, insurance, permits explained, and a page for each job from an outlet to a panel upgrade.
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Roofing website design: what earns trust after a storm
A roof is bought once or twice in a lifetime, often with an adjuster involved. Insurance claims said honestly, warranties explained, and the local proof a storm-chasing crew can’t fake.
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Landscaping website design: what sells when the work is visible
Real before-and-after photos labelled by project, a separate page for maintenance routes, honest service areas, and copy written for the season someone is searching in.
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Contractor website design: what a bid comparison checks
For general contractors, remodelers and specialty trades: a scope statement, license display, project galleries with a sentence per job, and timelines you can keep.
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How to set up a Google Business Profile, step by step
The free listing that puts your business on Google Maps and in search. From creating it to getting verified — if you do one thing online, do this.
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How to add your website to your Google Business Profile
When someone Googles your business, your website should be right there. Six steps with pictures — about two minutes, right from your phone.
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What is SEO? A plain-English guide for business owners
What it actually is, the three questions Google asks about every local business, what genuinely moves the needle — and the sales pitches to hang up on.
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What are backlinks — and what never to pay for
Why links to your website matter, the honest ways a local business earns them, and the $99-for-500-links scams that end in penalties.
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What is a domain? How to pick one for your business
What a web address really costs per year, how to choose one that survives being said over the phone, and the renewal-price traps.
Being written now
- Getting verified on Google: what to actually expect
- Why your business isn’t showing up on Google Maps
- Do you need a website if you have a Facebook page?
- The 20-minute local SEO checklist