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7 business website examples, with real screenshots

Every page below is a demonstration business, not a client — built to show the range of what a service-business site can look like, not to claim these companies exist. Each one is live, and each one gets something specific right that’s worth copying.

Updated September 30, 2026 · 5 minute read

A good business website example isn’t a mood board — it’s a set of small, specific decisions: what the headline says instead of what it could have said, where the phone number sits, what counts as proof. Below are seven real, live pages built on our own pipeline, each one standing in for a different trade and a different way of making the same handful of decisions.

1. Brasscap Plumbing — Wichita, Kansas

Brasscap Plumbing homepage: a bold black headline reading "Thirty-one years of Wichita plumbing calls" beside a close-up photo of pipe wrenches, with a filled call button, an outlined "Book a plumbing visit" button, and a stat row showing years in Wichita, Google rating, Google reviews and insured status. — Fictional demo · Brasscap Plumbing. The headline leads with a specific number (“thirty-one years”) instead of a generic claim, and that same number reappears as proof in the stat row below the fold, so it isn’t just a slogan.

The subheadline does real work too: “every call gets a real diagnosis before any pipe is cut” answers an actual objection a homeowner has before calling a plumber, rather than describing the company in the abstract. View the live demo →

2. Blue Flame Furnace & Air — Fargo, North Dakota

Blue Flame Furnace & Air homepage: a full-width night photo of a branded service van parked on a snowy street, with the headline "When the furnace fails, someone answers," a single call button, and a dark stat band reading 4.9 Google rating, 19 years in business, insured, and emergency furnace service. — Fictional demo · Blue Flame Furnace & Air. The hero photo is a service van at night in the snow, not a stock furnace image, and the headline is about the moment the customer is in (furnace failure, after dark) rather than the company.

One call button, not three competing calls to action, and the stat band directly under the fold answers the four things a cold, worried homeowner actually wants to know before dialing: rating, years, insurance, and whether emergency service is real. View the live demo →

3. Sunshine State Air Conditioning, Heating & Indoor Air Quality Specialists — Florida

Sunshine State Air Conditioning homepage: a dark navy header with the phone number repeated twice, a headline reading "Thirty-one years under one Florida license," a photo of an outdoor AC condenser unit, and a four-column service grid with line-drawn icons for installation, emergency repair, indoor air quality and commercial maintenance. — Fictional demo · Sunshine State Air Conditioning, Heating & Indoor Air Quality Specialists. The phone number appears in the header AND inside the filled call button — on a page this text-heavy, that repetition means a visitor never has to scroll back up to find it.

The subheadline names real-sounding credentials (“NATE-certified technicians and Carrier Factory Authorized Dealer status”) instead of a generic “trusted technicians” line, and the four service tiles below the fold split the business into distinct jobs — installation, emergency repair, air quality, commercial — each of which could become its own page. View the live demo →

4. Maple & Main Lawn Care — Burlington, Vermont

Maple & Main Lawn Care homepage: a full-bleed photo of a lawn mower and a wheelbarrow of raked autumn leaves on grass at dusk, with the headline "The same crew, the same day, every week" and a dark green stat band reading insured crews, 8 years serving Burlington, 4.8 Google rating, and 59 Google reviews. — Fictional demo · Maple & Main Lawn Care. The photo is the work itself — a mower and a wheelbarrow of leaves, not a generic stock lawn — and the headline sells a specific operational promise (“the same crew, the same day”) that only makes sense for a recurring service like lawn care.

This is a good example of a headline that would look wrong on a plumber’s site and right here — it’s written around what a recurring-service customer actually worries about (a different stranger on their property every week), not a trade-generic promise. View the live demo →

5. Bright Path Landscaping — Phoenix, Arizona

Bright Path Landscaping homepage: a cream background with a serif headline reading "Plant only what Phoenix water can support," an eyebrow label reading Phoenix, Arizona, and two buttons, a filled call button and an outlined quote button. — Fictional demo · Bright Path Landscaping. The headline is the strongest one in this set precisely because it couldn’t be reused by a landscaper in a different climate — it’s a specific position (water-wise planting) stated as a sentence, not a trade label.

Notice what’s missing from the hero: no photo competing with the type. The page leads with a serif headline on a plain cream ground and lets the photography do its work further down the page instead of behind text it would have to fight for contrast against. View the live demo →

6. Oak & Iron Carpentry — Portland, Oregon

Oak & Iron Carpentry homepage: a dark, full-bleed photo of a custom wood kitchen interior with brass pendant lights and marble backsplash, a serif headline reading "Exceptional Craftsmanship. Built to Last.," and a gold "Request a Consultation" button in the header. — Fictional demo · Oak & Iron Carpentry. For a trade that sells on craftsmanship, the photo of a finished kitchen IS the pitch — it’s given almost the entire viewport, with the headline and buttons placed in the darker, less detailed left third of the frame where text stays readable.

“Request a consultation” instead of “call now” is a small, deliberate choice — custom carpentry is a considered, higher-ticket purchase, and the call to action matches that pace instead of asking for an instant phone call. View the live demo →

7. Fox Hollow Fencing — Austin, Texas

Fictional demo · Fox Hollow Fencing. The headline is a double meaning that only a fencing and structural-carpentry business could use honestly — it reads as craftsmanship and as a literal description of how a fence or a footing is actually built.

Just one button, no second option competing for attention, and the subheadline immediately backs up the headline with concrete, local specifics — “post depth, panel spacing, and gate swing get decided on your Austin lot, not guessed from a brochure.” View the live demo →

What all seven have in common

Different trades, different palettes, different headlines — but underneath, the same handful of decisions repeat on every one of these pages:

The phone number is in the header on every page, not just the homepage, so it’s one tap away no matter where a visitor lands.
Each real service gets named, not bundled into one vague “our services” paragraph — visible either in a dedicated grid of tiles or in distinct, nameable jobs in the copy itself.
Service areas are specific cities and counties, not “the greater metro area,” because that’s what someone searching a city name is actually typing.
No stock-photo hero where a real photo exists. The van, the kitchen, the mower and wheelbarrow, the cabin — every photographic hero on this page is standing in for an actual job, not a generic warehouse image of someone else’s crew.

If you want to see what this looks like for your own trade specifically, we’ve written dedicated guides for a few: plumber website design, HVAC website design, electrician website design, roofing website design, landscaping website design, and contractor website design.

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